Here's what we can learn from Melissa's layout.
1. Open with a question.
One of the simplest ways to immediately draw your reader into your writing is to ask a question. This makes your writing more interactive and lets the reader make connections from his/her own life to the story you are telling. It's a great way to hint at what's coming, as well, which helps your reader to feel oriented and to have some idea of what to expect.
2. Mimic the style of another type of writing.
The last few sentences in Melissa's journaling take their tone from an interview or newspaper article. Adopting the writing style and formatting of another writing genre helps you experiment and broaden your own writing skills, and it puts a twist on what readers would normally expect.
3. Use color to emphasize certain words.
While this isn't a new trick, it's still a good one. Putting certain words or phrases in a different color font helps to draw the reader's eye and emphasizes the point being made. You can do as Melissa did and match your color to the items on your layout or photos, or you can choose a color that matches the emotion being conveyed in your journaling.
The Book Fair is going on today, so make sure you stop by and fill up your cart with our 45% off goodies from each designer; spend $7 and get this great kit from Emily Merritt. Take a minute to visit our forum and gallery too -- we'd love to hear from you and see your latest layouts!